Leadership Communication: How Leaders Communicate and How Communicators Lead in the Today's Global Enterprise - Couverture rigide

Harrison, E Bruce; Mühlberg, Judith

Couverture rigide

ISBN 10 : 1637423578 ISBN 13 : 9781637423578

Editeur : Business Expert Press, 2014

Synopsis

My graduate students like this book's real-world focus on public relations as a strategic role in the C-suite. -Ron Culp, professional director, Public Relations & Advertising graduate program, DePaul University; former Senior Vice President, Chief Communication Officer, Sears Leadership in Communication is a cogent, bright, easily readable definition of what corporate communicators do. More than that, it's an uncommonly careful look at how strategic communication defines, drives, and creates value for a commercial enterprise-its employees, its owners, and those whom they serve. -James S. O'Rourke, IV, PhD, Professor of Management, Mendoza College of Business, University of Notre Dame The quality of leadership in any organization-business, social, military, and government-is enhanced or limited by the quality of its leadership communication. The authors assert that leadership is given force by strategic communication that produces results required in competitive conditions. For the professional in enterprise communication, this brings into focus two questions: What is the relevance of communication in the leadership process of reaching best achievable outcomes (BAOs)? And, how does the primary communication professional attain expert in uence and success in a leadership position? This book provides insights and guidance on functioning at the highest levels of the corpo rate communications profession.

Détails de l'édition

• Éditeur: Business Expert Press
• Date d'édition: 2014
• Langue: anglais
• ISBN 10: 1637423578
• ISBN 13: 9781637423578
• Reliure: Relié
• Nombre de pages: 302
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible