Public Relations Ethics: How To Practice PR Without Losing Your Soul - Couverture rigide

Martin, Dick; Wright, Donald K

 
9781637423714: Public Relations Ethics: How To Practice PR Without Losing Your Soul
Couverture rigide
ISBN 10 : 1637423713 ISBN 13 : 9781637423714
Editeur : Business Expert Press, 2015

Synopsis

This book represents a practical guide to ethical decision-making tailored specifically to the needs of those who practice and study public relations. It traces the development of ethical theory from ancient Greece through the works of Socrates, Plato, and Aristotle to modern day public relations executives including Harold Burson, Robert Dilenschneider, and Richard Edelman. The book helps readers build personal frameworks for ethical reasoning that will enable them not only to recognize the ethical issues at play in public relations practice but also to analyze the conflicting duties and loyalties in these situations. This volume fills a gap in the currently available books on the subject, most of which either lack theoretical grounding or practical application. Illustrative cases used in this book span a wide range of public relations functions. To update readers on issues discussed in this book, the authors have started an online conversation. Please join the discussion at http: //Updates.PRethics.com

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
Business Expert Press
Date d'édition
2015
Langue
anglais
ISBN 10 
1637423713
ISBN 13 
9781637423714
Reliure
Relié
Nombre de pages
262
Coordonnées du fabricant
non disponible
Personne responsable
non disponible

Autres éditions populaires du même titre

9781631571466: Public Relations Ethics: How to Practice Pr Without Losing Your Soul

Edition présentée

ISBN 10 :  163157146X ISBN 13 :  9781631571466
Editeur : Business Expert Press, 2015
Couverture souple