Evolving With Inclusive Business in Emerging Markets: Managing the New Bottom Line - Couverture souple

Rajagopal

 
9781637424032: Evolving With Inclusive Business in Emerging Markets: Managing the New Bottom Line
Couverture souple
ISBN 10 : 1637424035 ISBN 13 : 9781637424032
Editeur : Business Expert Press, 2022

Synopsis

This book discusses the attributes of inclusive business by engaging people (customers and stakeholders) in creating social and customer values and enhancing business growth among customer-centric companies.

Corporate policy and implications of the inclusiveness in businesses on social development constitute the core discussion in this book. Inclusivity concepts and arguments are endorsed by case studies across the developing economies. Philosophy and practices of inclusive business through theoretical foundations, design arguments, and managerial analysis has been discussed across five chapters.

Discussion on the success of inclusive businesses in the context of innovation, technology, and new product development which motivated people-led companies to adapt to agile business modeling and drive co-creation and coevolution initiatives are central to this book.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

Rajagopal is Professor of Marketing at EGADE Business School of Tecnologico de Monterrey, Mexico and Life Fellow of the Royal Society for Encouragement of Arts, Manufacture and Commerce, London. He is Visiting Professor at Boston University, Boston, Massachusetts and teaching at the University of Fraser Valley, British Columbia, Canada-India Campus.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Business Expert Press
Date d'édition
2022
Langue
anglais
ISBN 10 
1637424035
ISBN 13 
9781637424032
Reliure
Broché
Nombre de pages
202
Coordonnées du fabricant
non disponible
Personne responsable
non disponible