Public Relations in the Military: The Scope, Dynamic, and Future of Military Communications - Couverture souple

Pritchard, Bob; Eder, Mari K.; Marks Malone, Kim; Kroll, Matthew; Cousins, Kate; Martin, Skye

 
9781637424070: Public Relations in the Military: The Scope, Dynamic, and Future of Military Communications
Couverture souple
ISBN 10 : 1637424078 ISBN 13 : 9781637424070
Editeur : Business Expert Press, 2022

Synopsis

This book takes an in-depth look at the function of public relations as it exists in the U.S. military in the 21st Century.

There have been several books and journal articles covering the military/media relationship but none that delve into breadth and depth of the responsibilities of today’s military public affairs officer. This book discusses the concept and foundations of military public affairs (relations), the changing strategic landscape in communications, operational planning and execution and the people who practice military public affairs.

The goal is to broaden knowledge and understanding of this vital, but little discussed, area of public relations among civilian and military public relations and communications professionals, faculty and staff in public relations programs, military leaders, as well as the U.S. civilian populace, and research scholars specializing in military public relations or public affairs operations.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos des auteurs

Bob "Pritch" Pritchard, APR, Fellow PRSA, Captain, U.S. Navy (Retired), is a crisis communications expert and long-time leader in Public Relations Student Society of America and the Public Relations Society of America.

Mari K. Eder, Maj. Gen., USA (Ret.), is a retired Army Public Affairs Officer, strategic communications expert and prolific author and speaker on the art of communications.

Kim Marks Malone, APR, Fellow PRSA, Commander, U.S. Navy (Ret.), is an accredited PR professional, a retired Navy Public Affairs officer, a part-time PR consultant, and a full-time Public Relations Professor and adviser for PRSSA and Meeman 901 Strategies, a student-run strategic communication firm, at the University of Memphis.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Business Expert Press
Date d'édition
2022
Langue
anglais
ISBN 10 
1637424078
ISBN 13 
9781637424070
Reliure
Broché
Nombre de pages
196
Coordonnées du fabricant
non disponible
Personne responsable
non disponible