An entrepreneur’s guide to building a more profitable online business, even if you do not consider yourself a “numbers person.”
By understanding and utilizing the four profit pillars, any online entrepreneur can develop the financial literacy they need to build a stable, reliable, and extremely profitable online business.
Online entrepreneurs regularly feel stressed, ashamed, or frustrated about the financial side of their businesses because their accountants, bookkeepers, and business coaches can’t give them the answers to the money questions they struggle with, such as:
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Parker Stevenson is a co-owner and the CEO of Evolved Finance, a unique accounting firm that offers bookkeeping, tax planning, and tax preparation services for online business owners. His journey into finance and authorship has been a strange one. After graduating from Loyola Marymount University with a business degree in 2004, Parker chased his dream of being a professional musician while also working for an automotive consulting firm in Los Angeles. After his band broke up, he moved back to his home city of San Diego where he began his corporate career at adidas America in their golf division. He would eventually become the Global Commercial Footwear Manager for adidas Golf, only to leave his position in 2014 to help his now business partner, Corey Whitaker, to grow Evolved Finance. Due to his years of financial experience in the online space, Parker has coached and advised hundreds of online businesses, including some of the most well-known online entrepreneurs in the industry. He has also done workshops and given talks to thousands of online business owners all across the world.
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