Relationshipping: The Key To Corporate Value - Couverture souple

Wiedemann, George

 
9781639500734: Relationshipping: The Key To Corporate Value
Couverture souple
ISBN 10 : 1639500731 ISBN 13 : 9781639500734
Editeur : Writers Apex, 2021

Synopsis

Relationshipping is for all managers in the enterprise concerned with developing products and engaging prospects and customers. It is especially relevant to CEOs and their teams.


Relationshipping is also essential reading for business school professors and their students, because the book goes to the heart of how marketing has been changed by internet connectivity and the technology revolution.


Consumers now want a unified, seamless, and moving to personalized brand experience as they engage with and use the products and services. is makes it imperative for management to connect the dots to see the prediction of where their strategies and tactics to engage customers is taking the value of their enterprise.


Welcome to this connected new world. Relationshipping provides an overarching view and a blueprint for how to deal with it.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

George has spent his entire fifty-plus year career in the marketing field on both the client and advertising agency side of the desk. Hebegan his career at Time Inc. becoming the youngest Circulation Director in the company's history at age 27. At Grey Advertising for 20 years he built the global subsidiary Grey Direct from scratch reaching 38 companies and over $1 billion of client spend. Intrigued by the internet and technology he spent 3 years in Silicon Valley running Responsys, one of the first large commercial email platforms which Oracle acquired in 2016. George ran a public company. Rewards Network, for three years. George spent 14 years building DRUM Agency which unfortunately ended due to COVID. In that entire span, George has been a passionate practitioner of the art and science of connecting consumers with brands. He now consults and sits on boards to help his clients build thriving companies.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Writers Apex
Date d'édition
2021
Langue
anglais
ISBN 10 
1639500731
ISBN 13 
9781639500734
Reliure
Broché
Nombre de pages
52
Coordonnées du fabricant
non disponible
Personne responsable
GPSR Kontakt
gpsr@libri.de

Friedensallee 273
Hamburg
22763
Allemagne

Autres éditions populaires du même titre

9781796094473: Relationshipping: The Key to Corporate Value

Edition présentée

ISBN 10 :  1796094471 ISBN 13 :  9781796094473
Editeur : Xlibris Us, 2020
Couverture souple