In 2017, only 2% of venture capital spending went to female-founded companies.*That doesn't quite cut it.* Haley Hoffman Smith set out to research why this was, and to challenge the barriers to BIG thinking in women's pursuits of entrepreneurship. Her Big Idea explores the themes of creative ideation and the common pitfalls of entrepreneurship. Highlighting the successes of the greatest female entrepreneurs of the 21st Century, Hoffman Smith underscores their big ideas and reminds readers of the overarching message that any woman, regardless of her age or level of experience, can bring her idea to life and make it bigger than she ever dreamed possible. Featuring stories from Headbands of Hope's Jessica Ekstrom and Diversability's Tiffany Yu, stories of favorite female-led companies such as Rent the Runway and Hint Water, Her Big Idea ushers in a new frontier of entrepreneurship. Combining extensive research with innovation strategy and expertise from Brown University professors and mentors, Hoffman's Smith book joins the too-short list of guide books for the next generation of entrepreneurs.See how the worlds of Venture Capital and Entrepreneurship can change in a monumental way by simply considering Her Big Idea.
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*Haley Hoffman Smith* holds a B.A. with honors in Gender & Sexuality Studies with a Focus in Business and Entrepreneurship from Brown University, and is a member of Phi Beta Kappa. Hoffman Smith's passion is at the intersectionality of women's empowerment, nonprofits, and entrepreneurship. At age 18, Hoffman Smith founded an international nonprofit for girls’ literacy and empowerment, where she began to harness her own agency to surpass doubt surrounding her age and gender. Hoffman Smith was the President of Women’s Entrepreneurship and started the first-ever women’s entrepreneurship incubator at Brown University. Hoffman Smith is the Director of Community for Next Gen Summit and sincerely enjoys consulting and connecting with other entrepreneurs. She is the founder and director of the Her Big Idea Fund, in partnership with Brown University's Nelson Center for Entrepreneurship. She cares deeply about identifying and obliterating the limits women feel in the pursuit of their ventures, so they may live in their full power and create their own BIG ideas.
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