Customer Relationship Management - Couverture rigide

Couverture rigide

ISBN 10 : 1641723718 ISBN 13 : 9781641723718

Editeur : Larsen and Keller Education, 2020

Synopsis

Customer relationship management refers to an approach for the management of the interaction of a company with current and potential customers. It utilizes data analysis about customers' history with a company in order to improve business relationships with customers. It primarily focuses on customer retention and driving sales growth. One of the most important aspects of this approach is the systems of CRM that collect data from diverse communication channels such as telephone, company's website, email, marketing materials, live chat and social media. There are various types of customer relationship management such as strategic, operational, analytical and collaborative customer relationship management. The topics included in this book on customer relationship management are of utmost significance and bound to provide incredible insights to readers. It attempts to assist those with a goal of delving into this field. Those with an interest in this field would find this book helpful.

Détails de l'édition

• Éditeur: Larsen and Keller Education
• Date d'édition: 2020
• Langue: anglais
• ISBN 10: 1641723718
• ISBN 13: 9781641723718
• Reliure: Relié
• Nombre de pages: 228
• Éditeur: Nelson Hazel
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible