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All-Inclusive TV: How Booming Brands Are Reimagining TV Advertising - Couverture souple

Hengel, Chuck

 
9781642252828: All-Inclusive TV: How Booming Brands Are Reimagining TV Advertising
Couverture souple
ISBN 10 : 1642252824 ISBN 13 : 9781642252828
Editeur : Advantage Books, 2021

Synopsis

IS TELEVISION ADVERTISING YOUR NEXT BOLD MOVE?

Americans are watching more video content than ever—nearly six hours a day on average. A closer look at how audiences are consuming content reveals that video is a broad category including streaming, digital, and linear TV and that these alternatives are much more integrated than many acknowledge.

All-Inclusive TV reframes the conversation about video content to prove that traditional TV inventory not only fits within the current media marketplace but retains the power to transform brands and businesses beyond expectation. Chuck Hengel shows how data science, automation, and artificial intelligence help linear TV measure and optimize ad campaigns, achieve the accountability sought by modern marketers, and create a targeted, rich advertising opportunity.

If you’re trying to build a brand, gain visibility, or attract new customers, linear TV continues to be a smart bet for the big impact it can have on both performance marketing and brand building.

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À propos de l'auteur

As the CEO and founder of Marketing Architects, CHUCK HENGEL has helped his clients generate more than $7.4 billion in sales through quality TV campaigns. Chuck cut his teeth in radio, growing one of the largest agencies in the US before founding Marketing Architects to create TV campaigns for businesses looking to reach major milestones. Marketing Architects has been helping companies connect with their customers in new and surprising ways for more than twenty years. Today, Marketing Architects serves disruptive brands, from established juggernauts to groundbreaking entrepreneurs ready to become famous.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Advantage Books
Date d'édition
2021
Langue
anglais
ISBN 10 
1642252824
ISBN 13 
9781642252828
Reliure
Broché
Nombre de pages
150
Coordonnées du fabricant
non disponible
Personne responsable
Simon and Schuster Netherlands BV
info@simonandschuster.nl

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Utrecht
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