Succeed Through Customer Knowledge - Couverture souple

Nishiguchi, Kazuki

 
9781642731576: Succeed Through Customer Knowledge
Couverture souple
ISBN 10 : 1642731579 ISBN 13 : 9781642731576
Editeur : One Peace Books, Incorporated, 2021

Synopsis

"Customer-originated Marketing" is a unique approach that scrutinizes all the options that are beneficial from the customer's perspective and feelings. These options include not only competitors in the same customer category, but also alternatives outside that category.

Unlock the Secrets to Business Success Through Deep Customer Understanding

Are you ready to transform your marketing strategies and achieve sustainable business growth? Succeed Through Customer Knowledge provides a groundbreaking approach to understanding your customers, generating innovative ideas, and optimizing your marketing investments.

This book introduces powerful frameworks like n1 analysis, the Customer Pyramid, and the 9segs map, enabling you to:

  • Gain actionable insights into customer behavior and psychology
  • Develop targeted marketing plans that resonate with your audience
  • Maximize your marketing ROI and drive business expansion
Discover how to build a customer-centric business that thrives in today's rapidly evolving digital landscape. Perfect for business professionals, marketers, and entrepreneurs seeking a competitive edge.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l?auteur

CEO of Strategy Partners and co-founder of M-Force
(Management consultant and active investor)
1990 - P&G, Japan, Brand Manager / Marketing Director.
2006 - ROHTO Pharmaceutical, Executive Officer / General Manager of Marketing Division.
2015 - L'Occitane, Japan, CEO. 2016 - Contributed to L'Occitane group's most profitable year. Later became an External Director and Strategic Advisor.
2017 - SmartNews, Senior Vice President of Marketing Japan and USA. Later became a marketing strategy advisor.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
One Peace Books, Incorporated
Date d'édition
2021
Langue
anglais
ISBN 10 
1642731579
ISBN 13 
9781642731576
Reliure
Broché
Nombre de pages
296
Coordonnées du fabricant
non disponible
Personne responsable
non disponible