Entrepreneurship for Physicists: A Practical Guide to Move Inventions from University to Market - Couverture rigide

Iannuzzi, Davide

 
9781643278308: Entrepreneurship for Physicists: A Practical Guide to Move Inventions from University to Market
Couverture rigide
ISBN 10 : 1643278304 ISBN 13 : 9781643278308
Editeur : Morgan & Claypool Publishers, 2017

Synopsis

Physicists are very smart people. Still, when it comes to moving their ideas from university to market, they often lack the basic set of know-hows that could help them succeed in the technology transfer process. To fill this gap, Entrepreneurship for Physicists: A Practical Guide to Move Ideas from University to Market offers a concise analysis of the key ingredients that enable entrepreneurs to bring added value to their customers.

After a short discussion on why university physicists should pay more attention to this aspect of their professional life, the book dives into a set of theories, models, and tools that could help an academic scientist transform an idea into customer added value. The reader will be introduced to effectuation theory, internal resource analysis, external landscape analysis, value capture, lean startup method, business canvases, financial projections, and to a series of topics that, albeit often neglected, do play a fundamental role in technology transfer, such as trust, communication, and persuasion. In the last chapter, the book explains howmost of the concepts discussed actually find application in the career of scientists in a much broader sense.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l?auteur

Davide Iannuzzi (PhD, University of Pavia, Italy, 2002; MBA, TIAS Business School, 2015) is a professor in experimental physics at the Vrije Universiteit Amsterdam and the Scientific Director of the Demonstrator Lab at Amsterdam Physics Research and Innovation Laboratory, in Amsterdam. Parallel to his academic career, he has developed an in-depth knowledge of the technology transfer process that brings scientific ideas to market, both via direct experience as an entrepreneur himself and via the support he has been offering, over the years, to numerous other startups.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Morgan & Claypool Publishers
Date d'édition
2017
Langue
anglais
ISBN 10 
1643278304
ISBN 13 
9781643278308
Reliure
Relié
Nombre de pages
89
Coordonnées du fabricant
non disponible
Personne responsable
non disponible

Autres éditions populaires du même titre

9781681746692: Entrepreneurship for Physicists: A Practical Guide to Move Inventions from University to Market

Edition présentée

ISBN 10 :  1681746697 ISBN 13 :  9781681746692
Editeur : Morgan & Claypool Publishers, 2017
Couverture souple