Advertising the Self in Renaissance France: Lemaire, Marot, and Rabelais - Couverture souple

Francis, Scott

Couverture souple

ISBN 10 : 1644530074 ISBN 13 : 9781644530078

Editeur : University of Delaware Press, 2019

Synopsis

Advertising the Self in Renaissance France is a study of how authors and readers are represented in printed editions of three major literary figures of the French Renaissance: Jean Lemaire de Belges, Clément Marot, and François Rabelais. Print culture is marked by an anxiety of reception that became much more pronounced with increasingly anonymous and unpredictable readerships in the sixteenth century. To allay this anxiety, authors, as well as editors and printers, turned to self-fashioning in order to sell not only their books, but also particular ways of reading. They advertised correct modes of reading as transformative experiences that helped the actual reader attain the image of the ideal reader held up by the text and paratext, experiences provided by selfless authors. Thus, authorial personae were constructed around the self-fashioning offered to readers, creating an interdependent relationship that anticipated modern advertising.

Published by University of Delaware Press. Distributed worldwide by Rutgers University Press.

A propos du livre

À propos de l'auteur

Scott Francis is Assistant Professor of Romance Languages at the University of Pennsylvania.

Détails de l'édition

• Éditeur: University of Delaware Press
• Date d'édition: 2019
• Langue: anglais
• ISBN 10: 1644530074
• ISBN 13: 9781644530078
• Reliure: Broché
• Nombre de pages: 288
• Coordonnées du fabricant: non disponible
• Personne responsable: gpsr@libri.de; gpsr@libri.de; ; Europaallee 1; Bad Hersfeld; 36244; Allemagne