THE A-Z of FANDOM: HARNESS THE POWER OF FANS TO MAKE WORLD-CHANGING BRANDS. - Couverture souple

Hart, Matt

 
9781646333158: THE A-Z of FANDOM: HARNESS THE POWER OF FANS TO MAKE WORLD-CHANGING BRANDS.
Couverture souple
ISBN 10 : 1646333152 ISBN 13 : 9781646333158
Editeur : MHIP, 2020

Synopsis

FORGET CUSTOMERS, THINK FANS.A-Z of FANDOM distils 20+ years of pioneering fan and brand innovation with global leaders; from American Idol, BBC and Cisco to Spotify, Unicef and Warner Music. Itʼs for business and brand owners seeking advantage through harnessing the power of fans; combining purpose, creativity and sustainability to change your world and ours."Matt is responsible for putting fans back at the heart of Sony Music"Ged Doherty, Chairman of the BPI and BRIT Awards, Co-Founder of Raindog Films, Former Chairman & CEO of Sony Music UK.

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Éditeur
MHIP
Date d'édition
2020
Langue
anglais
ISBN 10 
1646333152
ISBN 13 
9781646333158
Reliure
Broché
Nombre de pages
97
Coordonnées du fabricant
Manufactured by Amazon on behalf of the author
https://www.amazon.fr/hz/contact-us

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