The Future Normal: How We Will Live, Work and Thrive in the Next Decade - Couverture souple

Bhargava, Rohit; Coutinho-Mason, Henry

Couverture souple

ISBN 10 : 164687188X ISBN 13 : 9781646871889

Editeur : Ideapress Publishing, 2025

Synopsis

Eric Hoffer Awards – Grand Prize Shortlist, Business
Foreword Indies Book of the Year – Finalist, Popular Culture
Axiom Business Book Awards – Silver Medal Winner, Emerging Trends / AI



A handbook for visionaries featuring the 30 biggest non-obvious ideas and instigators that will shape humanity’s next decade.

Making outlandish predictions about the future is easy. Predicting the future normal is far harder. For the past decade, Rohit Bhargava and Henry Coutinho-Mason have been on the front lines of the future, leading two of the most successful trend consultancies in the world: TrendWatching and the Non-Obvious Company. Now for the first time, they are teaming up to share a uniquely eye-opening vision of humanity’s future. In this updated second edition, they explore the impact of AI as they tackle some of the biggest ethical and societal questions raised by all this progress. These are the stories of the future normal, and they are coming sooner than you think. 

Awards & Honors:

IPPY Awards 2023 – Gold Medal Winner, Current Events (Social Issues/Humanitarian)
Royal Dragonfly Book Awards 2023 – 1st Place Winner, Science & Technology
PenCraft Awards 2023 – Second Place Winner, Nonfiction – General
Axiom Business Book Awards 2024 – Silver Medal Winner, Emerging Trends / AI
Independent Press Awards 2024 – Winner, Current Events
NYC Big Book Award 2023 – Winner, Current Events
Best Indie Book Award (BIBA) 2023 – Winner, Politics / Economics / Sociology
Eric Hoffer Awards 2023 – Grand Prize Shortlist, Business
Foreword Indies Book of the Year 2023 – Finalist, Popular Culture
Next Generation Indie Book Awards 2023 – Finalist, Current Events
National Indie Excellence Awards (NIEA) 2024 – Finalist, Technology
National Indie Excellence Awards (NIEA) 2023 – Finalist, Current Events
International Book Awards 2023 – Finalist, Best New Nonfiction
Readers’ Favorite Book Awards 2023 – Finalist, Nonfiction – Social Issues
American BookFest Awards 2023 – Finalist, Business
American Legacy Book Awards 2024 – Finalist, Best New Nonfiction

A propos du livre

À propos des auteurs

ROHIT BHARGAVA is on a mission to help the world be more open-minded by teaching others how to be non-obvious thinkers. He is the founder of the Non-Obvious Company and previously spent 15 years leading brand strategy for large global brands while at Leo Burnett and Ogilvy. Rohit is the #1 Wall Street Journal bestselling author of ten books, a monthly contributor to Inc magazine and is a popular Adjunct Professor of storytelling, persuasion and marketing at Georgetown University.

Henry Coutinho-Mason is one of the world’s leading authorities on consumer trends, having spent a decade as the managing director of TrendWatching. He is the author of Trend-Driven Innovation and has given more than 100 inspiring and practical keynotes and workshops in 30+ countries, to the world’s biggest brands including J&J, Calvin Klein, Mastercard, the Tata Group, and many more.

Détails de l'édition

• Éditeur: Ideapress Publishing
• Date d'édition: 2025
• Langue: anglais
• ISBN 10: 164687188X
• ISBN 13: 9781646871889
• Reliure: Broché
• Nombre de pages: 336
• Coordonnées du fabricant: non disponible
• Personne responsable: Simon and Schuster Netherlands BV; info@simonandschuster.nl; ; Herculesplein 96; Utrecht; 3584 AA; Pays-Bas