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Ai First: The Playbook for a Future-proof Business and Brand - Couverture rigide

Brotman, Adam; Sack, Andy

 
9781647829650: Ai First: The Playbook for a Future-proof Business and Brand
Couverture rigide
ISBN 10 : 1647829658 ISBN 13 : 9781647829650
Editeur : Harvard Business Review Press, 2025

Synopsis

What does the rapid rise and astonishing rate of improvement of AI mean for brands in the next five years? Listen to what OpenAI CEO Sam Altman told authors Adam Brotman and Andy Sack when he met them: 'It will mean that 95 percent of what marketers use agencies, strategists, and creative professionals for today will easily, nearly instantly, and a

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

Adam Brotman is the cofounder and co-CEO of the strategic consultancy Forum3. He was the inaugural chief digital officer at Starbucks, where he played a pivotal role in launching the company's renowned mobile payment and loyalty platform. His leadership extended to strategic roles at J.Crew and board positions at MOD Pizza and Ruby Tuesday, showcasing his expertise in digital transformation and consumer engagement.

Andy Sack is the cofounder and co-CEO of Forum3. He brings more than twenty-five years of entrepreneurial and investment expertise in high tech and finance to this role. As the founder and managing partner of Keen Capital, he focused on blockchain ventures. In addition, he is a former adviser to Microsoft CEO Satya Nadella. Sack's successful track record includes leading Techstars Seattle and selling multiple technology companies to giants such as Microsoft and New York Times Digital.

À propos de la quatrième de couverture

What does the rapid rise and astonishing rate of improvement of AI mean for brands in the next five years? Listen to what OpenAI CEO Sam Altman told authors Adam Brotman and Andy Sack when he met them: 'It will mean that 95 percent of what marketers use agencies, strategists, and creative professionals for today will easily, nearly instantly, and a

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Harvard Business Review Press
Date d'édition
2025
Langue
anglais
ISBN 10 
1647829658
ISBN 13 
9781647829650
Reliure
Relié
Numéro d'édition
1
Nombre de pages
208
Coordonnées du fabricant
Van Ditmar Boeken, VDB Sales
sales@vanditmar.nl

Hondiuslaan 44
Utrecht
3528 AB
Pays-Bas