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Synopsis
Call it advertising, call it promotion, call it marketing, but whatever you call it, every business and organization depends on words with impact. You need to grab the attention of potential customers, clients, or supporters and call them to action. Few among us are born talented copywriters, that rare combination of both facile wordsmiths and natural salespeople. Most of us need some help, and even naturals can improve by studying the best. Victor O. Schwab was one of the greats. Considered a marketing master during his 44-year career, he was the copywriter who propelled Dale Carnegie's How to Win Friends and Influence People into a mega-seller.
How to Write a Good Advertisement, Schwab's classic guide, has stood the test of time. In just over 200 pages, this book clearly explains the core elements of an effective advertisement. Schwab shows us how to
- Get attention with better ad copy
- Build credibility in your advertising
- Create winning layouts and choose the best ad size
- Test ad effectiveness
- Convert inquiries to sales
- Make special offers that dramatically increase response and sales
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How to Write a Good Advertisement: A Short Course in Copywriting
Edité par
Echo Point Books & Media, 2023
ISBN 10 : 1648373143
ISBN 13 : 9781648373145
Ancien ou d'occasion
Couverture souple
Vendeur : medimops, Berlin, Allemagne
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Etat : very good. Gut/Very good: Buch bzw. Schutzumschlag mit wenigen Gebrauchsspuren an Einband, Schutzumschlag oder Seiten. / Describes a book or dust jacket that does show some signs of wear on either the binding, dust jacket or pages. N° de réf. du vendeur M01648373143-V
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How to Write a Good Advertisement: A Short Course in Copywriting
Edité par
Echo Point Books & Media, 2023
ISBN 10 : 1648373143
ISBN 13 : 9781648373145
Ancien ou d'occasion
Paperback
Vendeur : ThriftBooks-Dallas, Dallas, TX, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 1.13. N° de réf. du vendeur G1648373143I4N00
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How to Write a Good Advertisement: A Short Course in Copywriting
Edité par
Echo Point Books & Media, 2023
ISBN 10 : 1648373143
ISBN 13 : 9781648373145
Ancien ou d'occasion
Couverture souple
Vendeur : Goodbooks Company, Springdale, AR, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Etat : good. Has a sturdy binding with some shelf wear. May have some markings or highlighting. Used copies may not include access codes or Cd's. Slight bending may be present. N° de réf. du vendeur GBV.1648373143.G
Quantité disponible : 1 disponible(s)
Image fournie par le vendeur
How to Write a Good Advertisement: A Short Course in Copywriting
Edité par
Echo Point Books & Media, 2023
ISBN 10 : 1648373143
ISBN 13 : 9781648373145
Ancien ou d'occasion
Couverture souple
Vendeur : Blue Vase Books, Interlochen, MI, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Etat : acceptable. The item is very worn but is perfectly usable. Signs of wear can include aesthetic issues such as scratches, dents, worn and creased covers, folded page corners and minor liquid stains. All pages and the cover are intact, but the dust cover may be missing. Pages may include moderate to heavy amount of notes and highlighting, but the text is not obscured or unreadable. Page edges may have foxing age related spots and browning . May NOT include discs, access code or other supplemental materials. N° de réf. du vendeur BVV.1648373143.A
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