Marketing Inside Out - Couverture souple

Srinivasan Siva Rao

Couverture souple

ISBN 10 : 1648996914 ISBN 13 : 9781648996917

Editeur : Notion Press, 2020

Synopsis

MARKETING INSIDE OUT is for knowledge-seeking students and marketing enthusiasts, who are interested to learn and give impetus to their careers in the field of marketing. For budding and experienced professionals, this book is an useful companion to reinforce their understanding of marketing.

In the recent years, online marketing and futuristic marketing gained a lot of traction. Some people have plunged into online marketing and futuristic marketing without having a solid understanding of marketing. This book is an easy guide that will help enhance their knowledge and understanding about marketing.

Divided into various topics, this book provides holistic information on marketing concepts, frameworks, terminologies, advertising platforms, strategies, and metrics in simple words. This book also brings out the difference and the correct usage of the marketing terminologies that marketers interchangeably use.

This book also touches upon the importance of economics, production strategies, inventory management, and consumer psychology that influence marketing strategies.

To make the reading as well as the learning process interactive, the author has included interesting quizzes at the end of some chapters for readers to work on and get a better understanding of the marketing concepts.

Détails de l'édition

• Éditeur: Notion Press
• Date d'édition: 2020
• Langue: anglais
• ISBN 10: 1648996914
• ISBN 13: 9781648996917
• Reliure: Broché
• Nombre de pages: 100
• Coordonnées du fabricant: Manufactured by Amazon on behalf of the author; https://www.amazon.fr/hz/contact-us; ; c/o Amazon Media EU S.à.r.l., 38 Avenue John F. Kennedy; Luxembourg; L-1855; Luxembourg