The Heart of Entrepreneurship: Crafting Your Authentic Recipe for Success - Couverture souple

Bernstein, Melissa

Couverture souple

ISBN 10 : 1649633890 ISBN 13 : 9781649633897

Editeur : Sounds True, 2025

Synopsis

From the creator of Melissa & Doug toys, Melissa Bernstein offers entrepreneurs a guide to discovering and launching their unique vision. Entrepreneurship isn’t for the faint of heart. Melissa Bernstein, cofounder of the wildly successful toy company Melissa & Doug and cofounder of the wellness company Lifelines, knows this firsthand. Connecting deeply with your soul and crafting a clear vision is central to launching a successful business. In The Heart of Entrepreneurship, Bernstein offers a guide for the creative and visionary process of bringing a business, product, or service to life. Bernstein walks readers through the process she uses when launching a new product or venture - a process she has taught to hundreds of students at Duke University and through Sounds True's Inner MBA® program. She likens this process to creating a new recipe: cultivating a mindset of curiosity, gathering ingredients, diving deep into your area of intrigue, allowing ideas to simmer, assessing, and altering as needed, and serving your perfected recipe to consumers. Each chapter offers insights and practical exercises to help you apply these ideas to your own life and business. Turning your passion into ideas that serve others requires courage and commitment and offers a profound sense of fulfilment. Bernstein writes, “You’ll come to see that the solutions to both entrepreneurial challenges and life’s most important questions are waiting (and have always been waiting) within your very soul.”

A propos du livre

À propos de l'auteur

Melissa Bernstein is an entrepreneur, creative, and mother of six. She’s cofounder of Melissa & Doug, a billion-dollar toy company, and Lifelines, a wellness brand offering sensory products to manage stress and enhance well-being. Melissa is the Entrepreneur in Residence for the Inner MBA certification program created by Sounds True, LinkedIn, and Wisdom 2.0; cofounder of Duke University’s Melissa & Doug Entrepreneurs program; and author of LifeLines and Practice Makes Purpose.

Détails de l'édition

• Éditeur: Sounds True
• Date d'édition: 2025
• Langue: anglais
• ISBN 10: 1649633890
• ISBN 13: 9781649633897
• Reliure: Broché
• Nombre de pages: 256
• Coordonnées du fabricant: non disponible
• Personne responsable: Purmerul LTD; 0; https://strengholt.nl/en/; ; 22 Liuleburgaz Str., floor 4, app. 9; 0; Plovdiv; 0; 4000; Bulgarie