Writing for Business: Case Exercises in Effective Business Writing - Couverture souple

Signorovitch, Dennis

 
9781663216649: Writing for Business: Case Exercises in Effective Business Writing
Couverture souple
ISBN 10 : 1663216649 ISBN 13 : 9781663216649
Editeur : iUniverse, 2021

Synopsis

Each of the 16 unique and immersive cases takes you right into a situation that actually occurs in business and lets you practice the writing skills that will contribute to your career success: the need to change a business model no longer works, to respond to slumping demand or irate customers, to confront shifting market dynamics, to ensure that a new product launch is a success or a new ERP system is well received, to explain changing relationship with suppliers and vendors, to take the initiative on workforces diversity challenges, and the always present need to manage your career.

“If you can write and communicate effectively, you'll be a standout leader. Dennis Signorovitch’s book masterfully helps you build that vital skill.”
Maria Salinas
President & CEO
Los Angeles Area Chamber of Commerce

“Too often in business the ability to communicate is assumed. But not many do it well. It’s hard work. Fortunately, it is a skill that can be learned, and Writing for Business shows the way.”
Daniel Burnham
former Chairman & CEO
Raytheon Company

“As an entrepreneur, I know how valuable clear, concise and persuasive writing is when building a business and a brand. The varied cases found in Writing for Business offer students the opportunity to develop this essential skill.”
Dennis Vu

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l?auteur

Dennis Signorovitch is an adjunct professor at Mount Saint Mary's University, Los Angeles, where he teaches management communications in the Department of Business Administration. He also created and sponsors the department's annual Business Writing Challenge for undergraduates. Previously, he worked for nearly thirty years in executive-level communications roles with several major corporations. During that time, he also served a term as chair of the Aerospace Industries Association's communications council and on The Conference Board's council of corporate communications executives.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
iUniverse
Date d'édition
2021
Langue
anglais
ISBN 10 
1663216649
ISBN 13 
9781663216649
Reliure
Broché
Nombre de pages
130
Coordonnées du fabricant
non disponible
Personne responsable
gpsr@libri.de
gpsr@libri.de

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