The Partner-Powered Revenue Revolution introduces the first end-to-end partner-led sales creation methodology, designed to help you achieve 2X revenue growth at half the cost of traditional channel models. Aimed at CROs and partner professionals, this book is your guide to creating profitable and efficient revenue growth through partnerships.
The book outlines five key innovations necessary for today’s channel models to implement a next-generation structured performance model and introduces the MP3 model. The MP3 model transforms partner sales into a production line process, including inputs, sales creation processes, and system controls to produce sales outputs.
Inside, you'll find new revenue planning tools and processes, territory planning and account coverage models, strategy execution intelligence processes, territory management, ai outreach, digital selling, and much more. The book provides actionable processes and frameworks to guide you through implementing the MP3 methodology.
If you're looking to solve your partner revenue, relevance, and ROI challenges, check out The Partner-Powered Revenue Revolution. Every partnering model will be using data-driven structured performance models in the next five years!
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