This edited volume assembled by Brigitta R. Brunner and Kelly Chernin serves as an introduction to the emerging field of public interest communications (PIC) and establishes a solid vision for the interdisciplinary field by identifying its foundations, practical uses, and lasting importance.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
Brigitta R. Brunner is Professor in the School of Communication & Journalism at Auburn University, USA.
Kelly Chernin is Associate Professor in the Department of Communication at Appalachian State University, USA.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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Hardcover. Etat : new. Hardcover. This edited volume assembled by Brigitta R. Brunner and Kelly Chernin serves as an introduction to the emerging field of public interest communications (PIC) and establishes a solid vision for the interdisciplinary field by identifying its foundations, practical uses, and lasting importance.PIC began on the heels of monumental movements toward societal change for the public good in the U.S., including the Civil Rights Movement, the Stonewall Riots, and the establishment of the Environmental Protection Agency. Contributors provide essential historic context alongside contemporary examples such as COVID-19 misinformation and book bans to emphasize how PIC, with its primary goal of fostering effective communication between public and private stakeholders, is not only relevant but necessary as our society continues to grapple with astronomical issues including climate change, economic and racial inequality, and the rise of authoritarianism. Although PIC is rooted within strategic communication, contributors from disciplines as diverse as journalism, business, and even biology demonstrate the necessity of utilizing interdisciplinary approaches and methods toward establishing ongoing operative strategies that improve the human condition and, crucially, last beyond a single campaign. This edited volume assembled by Brigitta R. Brunner and Kelly Chernin serves as an introduction to the emerging field of public interest communications (PIC) and establishes a solid vision for the interdisciplinary field by identifying its foundations, practical uses, and lasting importance. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. N° de réf. du vendeur 9781666972054
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Hardcover. Etat : new. Hardcover. This edited volume assembled by Brigitta R. Brunner and Kelly Chernin serves as an introduction to the emerging field of public interest communications (PIC) and establishes a solid vision for the interdisciplinary field by identifying its foundations, practical uses, and lasting importance.PIC began on the heels of monumental movements toward societal change for the public good in the U.S., including the Civil Rights Movement, the Stonewall Riots, and the establishment of the Environmental Protection Agency. Contributors provide essential historic context alongside contemporary examples such as COVID-19 misinformation and book bans to emphasize how PIC, with its primary goal of fostering effective communication between public and private stakeholders, is not only relevant but necessary as our society continues to grapple with astronomical issues including climate change, economic and racial inequality, and the rise of authoritarianism. Although PIC is rooted within strategic communication, contributors from disciplines as diverse as journalism, business, and even biology demonstrate the necessity of utilizing interdisciplinary approaches and methods toward establishing ongoing operative strategies that improve the human condition and, crucially, last beyond a single campaign. This edited volume assembled by Brigitta R. Brunner and Kelly Chernin serves as an introduction to the emerging field of public interest communications (PIC) and establishes a solid vision for the interdisciplinary field by identifying its foundations, practical uses, and lasting importance. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. N° de réf. du vendeur 9781666972054
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