Creativity is surrounded by such mystique. It seemed so magical to the ancient Greeks that they attributed the moment of inspiration to muses rather than people. We now know that was baloney. This book exposes creativity as a process. It shows that there are certain steps you need to follow before you can be struck by that moment of creative genius. It shows you how to get your mind into the right place to come up with ideas. And it gives you some techniques to help you approach problems in different ways.
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Dave Birss is the author and co-author of a number of other books. Check out 'How To Get To Great Ideas' and 'Iconic Advantage'. He's got more books on the way. And he spends much of his time training individuals and businesses how to generate ideas and benefit from them. Maybe he can help you. Find out more about him at davebirss.com
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