Propaganda: The Classic Work on Media Control, Public Opinion, and Mass Influence by the Father of Public Relations - Couverture souple

Bernays, Edward L

Couverture souple

ISBN 10 : 1667306456 ISBN 13 : 9781667306452

Editeur : Antiquarius, 2025

Synopsis

The Original Blueprint for Media Control and Mass Persuasion

Written in 1928 by Edward L. Bernays, the "father of public relations" and nephew of Sigmund Freud, Propaganda remains a chillingly relevant exploration of how public opinion is shaped-and manipulated-by media, business, and government.

This concise but powerful book explains how the invisible architects of society use language, emotion, and imagery to mold everything from politics to purchasing habits.

Why this book still matters today:

Reveals the origins of modern marketing and political spin

Explains the psychology behind news cycles and media framing

Essential for students of PR, media, politics, and behavioral science

Cited by Noam Chomsky, Adam Curtis, and countless others

Whether you're an academic, marketer, activist, or simply a curious reader, Propaganda is an essential guide to understanding the power structures that shape our world.

Détails de l'édition

• Éditeur: Antiquarius
• Date d'édition: 2025
• Langue: anglais
• ISBN 10: 1667306456
• ISBN 13: 9781667306452
• Reliure: Broché
• Nombre de pages: 130
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible