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Crystallizing Public Opinion: The Classic Work That Shaped the Modern Field of Public Relations and Propaganda - Couverture souple

Bernays, Edward L

 
9781667306599: Crystallizing Public Opinion: The Classic Work That Shaped the Modern Field of Public Relations and Propaganda
Couverture souple
ISBN 10 : 1667306596 ISBN 13 : 9781667306599
Editeur : Antiquarius, 2025

Synopsis

The Original Blueprint for Modern Propaganda

First published in 1923, Crystallizing Public Opinion by Edward L. Bernays laid the groundwork for the entire field of public relations. A nephew of Sigmund Freud, Bernays used psychological insight and mass media strategy to influence public thought on everything from war to toothpaste.

Inside this classic you'll discover:

How public opinion is formed-and manipulated

The psychological tools used by corporations and governments

The early foundations of advertising, propaganda, and branding

Still taught in marketing and communications courses today, this book is essential for anyone interested in media influence, political messaging, or modern persuasion techniques.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
Antiquarius
Date d'édition
2025
Langue
anglais
ISBN 10 
1667306596
ISBN 13 
9781667306599
Reliure
Broché
Nombre de pages
140
Coordonnées du fabricant
non disponible
Personne responsable
non disponible