Last Call for Bud Light: The Fall and Future of America's Favorite Beer - Couverture rigide

Frericks, Anson

Couverture rigide

ISBN 10 : 1668070901 ISBN 13 : 9781668070901

Editeur : Threshold Editions, 2025

Synopsis

The astonishing inside story of how Bud Light lost its position as the most popular beer in the United States from a longtime Anheuser-Busch executive.

Anson Frericks, a former president at Anheuser-Busch—formerly the home of America’s most popular brewery—watched as the company unraveled at the hands of globe-trotting financiers and progressive middle management.

Rather than pursue shareholder profits, Anheuser-Busch suddenly became focused on stakeholder capitalism and the vague mandates of environment, social, and governance (ESG). This ill-advised change cumulated in the shocking evaporation of $30 billion in market cap after releasing an advertising campaign starring political activist Dylan Mulvaney.

Now, Anheuser-Busch’s evolution and its subsequent fallout is brought to light as never before with this ultimate insider’s look. Compelling, candid, and eye-opening, Last Call for Bud Light is the unforgettable story of the downfall and future of an American icon.

A propos du livre

À propos de l'auteur

Anson Frericks is the founder of Athletic Capital and the cofounder of Strive Asset Management. Prior to founding Strive, he led finance, sales, and marketing operations as president of Anheuser-Busch Sales & Distribution Company. He lives with his family in Cincinnati and received his BA from Yale and his MBA from Harvard.

Détails de l'édition

• Éditeur: Threshold Editions
• Date d'édition: 2025
• Langue: anglais
• ISBN 10: 1668070901
• ISBN 13: 9781668070901
• Reliure: Relié
• Nombre de pages: 304
• Coordonnées du fabricant: non disponible
• Personne responsable: Simon and Schuster Netherlands BV, GPSR Europäische Union; info@simonandschuster.nl; ; Herculesplein 96; AA Utrecht; 3584; Pays-Bas