Handbook of Research on Innovation and Development of E-commerce and E-business in Asean - Couverture rigide

 
9781668432891: Handbook of Research on Innovation and Development of E-commerce and E-business in Asean
Couverture rigide
ISBN 10 : 1668432897 ISBN 13 : 9781668432891
Editeur : Business Science Reference, 2020

Synopsis

Business-to-consumer (B2C) and consumer-to-consumer (C2C) e-commerce transactions, including social commerce, are rapidly expanding, although e-commerce is still small when compared to traditional business transactions. As the familiarity of making purchases using smart devices continues to expand, many global and regional investors hope to target the ASEAN region to tap into the rising digital market in this region.

The Handbook of Research on Innovation and Development of E-Commerce and E-Business in ASEAN is an essential reference source that discusses economics, marketing strategies, and mobile payment systems, as well as digital marketplaces, communication technologies, and social technologies utilized for business purposes. Featuring research on topics such as business culture, mobile technology, and consumer satisfaction, this book is ideally designed for policymakers, financial managers, business professionals, academicians, students, and researchers

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
Business Science Reference
Date d'édition
2020
Langue
anglais
ISBN 10 
1668432897
ISBN 13 
9781668432891
Reliure
Relié
Nombre de pages
540
Éditeur
Almunawar Mohammad Nabil, Anshari Ali Muhammad, Ariff Lim Syamimi
Coordonnées du fabricant
non disponible
Personne responsable
non disponible

Autres éditions populaires du même titre

9781668432884: Handbook of Research on Innovation and Development of E-commerce and E-business in Asean

Edition présentée

ISBN 10 :  1668432889 ISBN 13 :  9781668432884
Editeur : Business Science Reference, 2020
Couverture rigide