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Handbook of Research on Interdisciplinary Reflections of Contemporary Experiential Marketing Practices - Couverture rigide

 
9781668443804: Handbook of Research on Interdisciplinary Reflections of Contemporary Experiential Marketing Practices
Couverture rigide
ISBN 10 : 1668443805 ISBN 13 : 9781668443804
Editeur : IGI Global, 2022

Synopsis

Technology has brought many innovations and changes in experiential design and experiential products and services. The digital transformations brought about by technology have led to problem-solving, creative functioning, and unique improvements along with experiences. Human-digital experience interaction prevails in many areas of modern society, and in order to evaluate this interaction, a more balanced understanding of digital and experience processes is required. The Handbook of Research on Interdisciplinary Reflections of Contemporary Experiential Marketing Practices discusses innovative research on experiential marketing and evaluates the interdisciplinary reflections of practices from different perspectives. The book also explores how the concept of experience is developed, managed, and marketed according to current consumer needs and motivations. Covering critical topics such as experience economy and tourism experience management, this reference work is ideal for managers, marketers, hospitality professionals, academicians, practitioners, scholars, researchers, instructors, and students.

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À propos de l'auteur

Gökhan Akel is an Assistant Professor of Management Information Systems at the University of Antalya Belek, Turkey. He graduated with a Business Administration undergraduate at Pamukkale University, Faculty of Economics and Administrative Sciences. He graduated with a Marketing master's degree at Pamukkale University. He graduated with a Business Administration Ph.D. at Aydın Adnan Menderes University. He is currently working as an Erasmus Coordinator and Deputy Dean. Throughout his career, he carried out studies and activities, both in the private sector and academically. He is interested in Consumer Behavior and Marketing Research.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
IGI Global
Date d'édition
2022
Langue
anglais
ISBN 10 
1668443805
ISBN 13 
9781668443804
Reliure
Relié
Nombre de pages
345
Éditeur
Akel Gökhan
Coordonnées du fabricant
non disponible
Personne responsable
gpsr@libri.de
gpsr@libri.de

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