Strengthening Sme Performance Through Social Media Adoption and Usage - Couverture souple

Couverture souple

ISBN 10 : 1668457741 ISBN 13 : 9781668457740

Editeur : Business Science Reference, 2023

Synopsis

Small and medium-sized enterprises (SMEs) are recognized as the backbone of today's world economy. However, SMEs are well known for having limitations and acceptance barriers in adopting new technology even though the internet and communications channel's revolution has changed the way people conduct business today. Further, the COVID-19 pandemic has disturbed the operations of SMEs and increased the burden on social media application globally. It is essential that SMEs utilize social media to strengthen their performance. Strengthening SME Performance Through Social Media Adoption and Usage explores experiences in different technological, managerial, organizational, and entrepreneurial environmental issues. It focuses on different conceptions of factors and consequences influencing social media usage and SME performance. Covering topics such as corporate social responsibility, marketing frameworks, and social media adoption, this premier reference source is a valuable resource for entrepreneurs, business leaders and managers, human resource managers, marketers, consultants, students and educators of higher education, librarians, researchers, and academicians.

A propos du livre

À propos des auteurs

Sikandar Ali Qalati is a motivated Assistant Professor with excellent educational credentials and hands-on experience in activities/event management, education, and research field. Skilled at performing quality control and managing several projects, while meeting deadlines under pressure. Creates, develops, and fine-tunes various experimental study designs. Demonstrate excellent problem-solving skills with a keen eye for details; collaborate with faculty and students across different departments to conduct interdisciplinary research. Superb facilitator thrives in making maximum use of managerial, interpersonal, communication, presentation, and persuasive abilities, to conduct training programs and organize high-end professional courses.

Dragana Ostic is an assistant professor at Jiangsu University, China. Her areas of interest include digital marketing, e-commerce, and academic collaboration.

Rohit Bansal is working as a Faculty in Department of Management Studies in Vaish College of Engineering, India. He is a passionate academician cum seasoned professional. He obtained Ph.D. in Management from Maharshi Dayanand University. With a rich experience of 16 years. Moreover, he is also working as online Instructor on Udemy. He has authored & edited 42 books with renowned publishers including Springer, IGI Global USA, Scrivener-Wiley Publishing, De Gruyter etc. In addition to, Dr. Rohit has published 160 research papers and chapters in journals of repute including Scopus indexed as well as edited books. He has also presented papers in 55 conferences and seminars including IIM Indore, IIM Ranchi, IIM Jammu. His area of interest includes marketing management, organizational behavior, digital marketing, human resource management, emerging technology, and sustainable development. He is on Editorial Advisory Board as a member in 110 journals. He has acted as Session Chair in many conferences.

Détails de l'édition

• Éditeur: Business Science Reference
• Date d'édition: 2023
• Langue: anglais
• ISBN 10: 1668457741
• ISBN 13: 9781668457740
• Reliure: Broché
• Nombre de pages: 291
• Éditeur: Qalati Sikandar Ali, Ostic Dragana, Bansal Rohit
• Coordonnées du fabricant: non disponible
• Personne responsable: gpsr@libri.de; gpsr@libri.de; ; Europaallee 1; Bad Hersfeld; 36244; Allemagne