Measuring Consumer Behavior in Hospitality for Enhanced Decision Making - Couverture rigide

Couverture rigide

ISBN 10 : 1668466074 ISBN 13 : 9781668466070

Editeur : IGI Global, 2023

Synopsis

To improve the hospitality and tourism services provided to customers, it is necessary for managers to acquire knowledge about their customers' and prospects' journeys in order to give back to customers in the form of new offerings such as adequate products, services, and user design experiences according to the characteristics of potential consumers. Only in this way will it be possible to innovate consumer experience in the hospitality sector. Measuring Consumer Behavior in Hospitality for Enhanced Decision Making studies online consumer behavior along with other complementary marketing, hospitality, and tourism disciplines, thus gaining a holistic view of the current consumption during the COVID-19 context, which led to structural changes during the digital customer journey touchpoints. Covering topics such as e-commerce websites, price-setting strategies, and intellectual capital, this premier reference source is ideal for entrepreneurs, executives, managers, business leaders, government officials, marketers, students and educators of higher education, librarians, researchers, and academicians.

A propos du livre

À propos des auteurs

Célia M. Q. Ramos graduated in Computer Engineering from the University of Coimbra, obtained her Master in Electrical and Computers Engineering from the Higher Technical Institute, Lisbon University, and the PhD in Econometrics in the University of the Algarve (UALG), Faculty of Economics, Portugal. She is Coordinator Professor at School for Management, Hospitality and Tourism, also in the UALG, where she lectures computer science. Areas of research and special interest include conception and development of information systems, tourism information systems, big data, etourism, econometric modeling and panel-data models. Célia Ramos has published in the fields of information systems and tourism, namely, she has authored a book, six book chapters, conference papers and journal articles. At the level of applied research, she has participated in several funded projects.

Carlos M. R. Sousa holds a PhD in Economics and Corporate Sciences from the Universidad de Huelva, Spain as well as a Master in Economics and Corporate Sciences from the Universidade do Algarve. He holds a first degree in Computer Science for Management from the Instituto Superior de Línguas e Administração. He is a lecturer Coordinating Professor in the Department of ICT at the University of the Algarve, School of Management, Hospitality and Tourism, since 1991. His current areas of research and special interests are related with Systems and Information Technology, Computer Sciences Applied to Tourism, Electronic Distribution in Tourism, Digital Marketing, E-Business and Customer Relationship Management. He has published mainly in the fields of information systems, tourism and marketing.

Nelson M. S. Matos is a marketing professional with more than two decades of experience on the tourism, hospitality and sales. He is also an invited professor of marketing since 2010 at the University of Algarve. He holds a PhD in Marketing and Strategy (2022) from the University of Minho, Portugal and another PhD in Tourism (2015) from the University of Algarve, Portugal.

Rashed Isam Ashqar has a Ph.D. in Finance in 2022 from the University of Porto in Portugal. He completed his Master's degree in Finance in 2018 at the University of Minho in Portugal and his Bachelor's degree in Accounting in 2016 from An-Najah National University in Palestine. He is an Invited Professor at the Faculty of Economics at the University of Algarve. He is a Post Doctoral Researcher at the School for Management, Hospitality, and Tourism at the University of Algarve. Also, he is a Collaborator Researcher at the Centre for Tourism, Sustainability, and Well-being (CinTurs) and he is a Researcher at the Center for Economics and Finance at the University of Porto. His main research interests are Behavioral Finance, Household Finance, Tourism, and Hospitality. OCID id: 0000-0001-5078-5449

Détails de l'édition

• Éditeur: IGI Global
• Date d'édition: 2023
• Langue: anglais
• ISBN 10: 1668466074
• ISBN 13: 9781668466070
• Reliure: Relié
• Nombre de pages: 295
• Éditeur: Ramos Célia M.Q., Sousa Carlos M.R., Matos Nelson M.S., Ashqar Rashed Isam
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible