The Rise of Blockchain Applications in Customer Experience - Couverture rigide

Couverture rigide

ISBN 10 : 1668476495 ISBN 13 : 9781668476499

Editeur : IGI Global, 2023

Synopsis

Blockchain is a groundbreaking technology that is altering supply chain management and has tremendous ramifications for many businesses. There have been several scholarly publications dedicated to investigating how distributed ledger technology will affect companies and industries. However, present research efforts lack an explanation of what blockchain technology entails for the greatest stakeholder of these organizations and industries: consumers. The Rise of Blockchain Applications in Customer Experience provides an overview of how blockchain influences consumers and considers the key characteristics of blockchain models for institutional success. Covering key topics such as online customer experiences, customer satisfaction, and consumer behavior, this premier reference source is ideal for business owners, managers, policymakers, scholars, researchers, academicians, practitioners, instructors, and students.

A propos du livre

À propos des auteurs

Mohammed Majeed , Tamale Technical University, Ghana, where he is currently Head of the Department for Marketing. His research interests include branding, hospitality and tourism, and social media in service organizations. He lectures part time at many Ghanaian public universities and also acts as a reviewer for many journals in management, hospitality, and marketing. Dr. Majeed has published in reputed journals such as the Journal of Hospitality and Tourism Insights and Cogent Business & Management. His citations are 269+.

Kwame Simpe Ofori is currently working in University of Electronic Science and Technology of China. His research interests are in the areas of consumer behaviour, technology adoption and trust in online systems and PLS path modelling. His papers have appeared in Information Technology and People, Marketing Intelligence and Planning, International Journal of Bank Marketing, Total Quality Management and Business Excellence, and Society and Business Review.

George Kofi Amoako BSc (Hons, KNUST); MBA (Marketing, UG); PhD (LondonMet) Chartered Marketer-CIM-UK Profile George Kofi Amoako, is a senior lecturer of department at Marketing Department of University of Professional Studies in Accra Ghana, an academic and a practicing Chartered Marketer (CIM_UK) with specialization in, Sustainability, Branding, CSR and Strategic Marketing. He was educated in Kwame Nkrumah University of Science and Technology in Kumasi Ghana and at the University of Ghana and the London School of Marketing (UK).. He has considerable research, teaching, consulting and practice experience in the application of Marketing Theory and principles to everyday marketing challenges and management and Organizational issues .He is a Chartered Marketer with The Chartered Institute of Marketing-UK . He has consulted for Public Sector and Private organizations both in Ghana and UK. George has published extensively in internationally peer-reviewed academic journals and presented many papers at international conferences(26394ce2-715e-4ad8-98d4-0858a773a92d)

Détails de l'édition

• Éditeur: IGI Global
• Date d'édition: 2023
• Langue: anglais
• ISBN 10: 1668476495
• ISBN 13: 9781668476499
• Reliure: Relié
• Nombre de pages: 304
• Éditeur: Majeed Mohammed, Ofori Kwame Simpe, Amoako George Kofi, Alolo Abdul-Raheed, Awini Gideon
• Coordonnées du fabricant: non disponible
• Personne responsable: gpsr@libri.de; gpsr@libri.de; ; Friedensallee 273; Hamburg; 22763; Allemagne