Global Applications of the Internet of Things in Digital Marketing - Couverture rigide

 
9781668481660: Global Applications of the Internet of Things in Digital Marketing
Couverture rigide
ISBN 10 : 1668481669 ISBN 13 : 9781668481660
Editeur : IGI Global, 2023

Synopsis

In today's modern world, it is essential for businesses to remain competitive and up to date on the latest technology that can support their processes. The use of the internet of things (IoT) in marketing, particularly in digital marketing, is an evolving field that requires further study to better understand its potential. Global Applications of the Internet of Things in Digital Marketing focuses on the applications of IoT in customizing content and developing a data-based marketing framework that helps marketers create different experiences in bridging the digital and physical world, develop a closer connection with the consumers, and provide highly contextual and tailored messages to consumers. Covering key topics such as brand image, social media, and website development, this premier reference source is ideal for business owners, managers, marketers, researchers, scholars, academicians, practitioners, instructors, and students.

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À propos de l?auteur

Arshi Naim is an Associate Professor and Quality Programme head in Business Management, KSA. She has completed her PHD in business management Singhania University Rajasthan, MBA in marketing management from HNB University and economics honours from AMU, Aligarh, India. Also, she has accomplished some certificates like QM peer reviewer and E-Learning expert from quality matters, US, ICDL from Australia and certificate on digital skills and digital marketing from UK. She is an expert in curriculum and programme development, quality and accreditation process, E-learning and Quality Matters Peer Reviewer. She has research publications in Web of Science, IEEE, ACM, and Scopus Indexed Journals.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
IGI Global
Date d'édition
2023
Langue
anglais
ISBN 10 
1668481669
ISBN 13 
9781668481660
Reliure
Relié
Nombre de pages
410
Éditeur
Naim Arshi, Devi V. Ajantha
Coordonnées du fabricant
non disponible
Personne responsable
Buchpark GmbH
gpsr@buchpark.de

Krügerweg 1
Trebbin
Brandenburg
14959
Allemagne

Autres éditions populaires du même titre

9781668481677: Global Applications of the Internet of Things in Digital Marketing

Edition présentée

ISBN 10 :  1668481677 ISBN 13 :  9781668481677
Editeur : Business Science Reference, 2023
Couverture souple