Global Applications of the Internet of Things in Digital Marketing - Couverture souple

Couverture souple

ISBN 10 : 1668481677 ISBN 13 : 9781668481677

Editeur : Business Science Reference, 2023

Synopsis

In today's modern world, it is essential for businesses to remain competitive and up to date on the latest technology that can support their processes. The use of the internet of things (IoT) in marketing, particularly in digital marketing, is an evolving field that requires further study to better understand its potential. Global Applications of the Internet of Things in Digital Marketing focuses on the applications of IoT in customizing content and developing a data-based marketing framework that helps marketers create different experiences in bridging the digital and physical world, develop a closer connection with the consumers, and provide highly contextual and tailored messages to consumers. Covering key topics such as brand image, social media, and website development, this premier reference source is ideal for business owners, managers, marketers, researchers, scholars, academicians, practitioners, instructors, and students.

A propos du livre

À propos des auteurs

Dr. Arshi Naim , is recognized among the top 2% of Global Scientists (Stanford University and Elsevier 2024). She is a distinguished scholar with a Ph.D. in Business Management and an MBA in Marketing. Her academic journey, rooted in excellence, began with First Class Honors in Economics from Aligarh Muslim University. As an e-learning expert and certified peer reviewer with Quality Matters, U.S., Dr. Naim has further enhanced her expertise with certificates in Digital Marketing and Social Media Analytics from Accenture, UK, and entrepreneurship from Harvard University. A prolific researcher, she has authored over 79 Scopus and Web of Science-indexed publications and penned more than 10 acclaimed books with prestigious publishers like Taylor & Francis, Nova Sciences and IGI Global. Her work seamlessly blends theory and practice, inspiring future generations of scholars. Through her commitment to mentoring doctoral students and her extensive contributions to global research, Dr. Naim continues to shape the landscape of academic excellence.

V. Ajantha Devi is working as a Research head in AP3 Solutions, Chennai, Tamil Nadu, India. She received her PhD from University of Madras in 2015. She has worked as Project Fellow under UGC Major Research Project. She is a senior IEEE member. She has been certified as “Microsoft Certified Application Developer” (MCAD) and “Microsoft Certified Technical Specialist” (MCTS) from Microsoft Corp. She has more than 45 papers in international journals and conference proceedings to her credit. She has written, co-authored, and edited a number of books in the field of Computer science with international and national publishers like Elsevier, Springer., etc. Associated as a member of the Program Committee/Technical Committee/Chair/Review Board for a variety of international conferences. She has five Australian Patents and one Indian Patent to her credit in the area of Artificial Intelligence, Image Processing and Medical Imaging. Her work in Image Processing, Signal Processing, Pattern Matching, and Natural Language Processing is based on artificial intelligence, machine learning, and deep learning techniques. She has won many Best paper presentation awards as well as a few research-oriented international awards.

Détails de l'édition

• Éditeur: Business Science Reference
• Date d'édition: 2023
• Langue: anglais
• ISBN 10: 1668481677
• ISBN 13: 9781668481677
• Reliure: Broché
• Nombre de pages: 410
• Éditeur: Naim Arshi, Devi V. Ajantha
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible