Connecting With Consumers Through Effective Personalization and Programmatic Advertising - Couverture rigide

 
9781668491461: Connecting With Consumers Through Effective Personalization and Programmatic Advertising
Couverture rigide
ISBN 10 : 166849146X ISBN 13 : 9781668491461
Editeur : IGI Global, 2023

Synopsis

In the rapidly evolving digital landscape, the ability to connect with consumers through personalized and programmatic advertising has become a vital skill for global companies. As the market undergoes a paradigm shift towards consumer-centric approaches, the need for comprehensive knowledge in this domain is escalating every day. Connecting With Consumers Through Effective Personalization and Programmatic Advertising addresses a timely and pivotal theme that is crucial for companies and the academic community. By bridging the gap between theory and practice, this book equips readers with the tools and strategies necessary to make informed decisions and navigate the dynamic landscape of digital marketing. The book's invaluable content serves as a reliable resource for decision-makers in companies seeking to optimize their digital marketing strategies. It also delves into the depths of knowledge, skills, and processes behind effective personalization and programmatic advertising, offering valuable insights for researchers, teachers, students, and professionals alike.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l?auteur

Jorge Remondes is a Professor at Higher Institute of Accounting and Administration of Porto, Polytechnic of Porto (ISCAP/PP), and Higher Institute of Entre Douro and Vouga (ISVOUGA), Portugal. Researcher at The Centre for Organisational and Social Studies of the Polytechnic of Porto (CEOS.PP) . Editor-in-chief at International Journal of Marketing, Communication and New Media. Author. Trainer of Executives and at the Ministry of Foreign Affairs of Portugal.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
IGI Global
Date d'édition
2023
Langue
anglais
ISBN 10 
166849146X
ISBN 13 
9781668491461
Reliure
Relié
Nombre de pages
308
Éditeur
Remondes Jorge, Madeira Paulo, Alves Carlos
Coordonnées du fabricant
non disponible
Personne responsable
non disponible

Autres éditions populaires du même titre

9781668491478: Connecting With Consumers Through Effective Personalization and Programmatic Advertising

Edition présentée

ISBN 10 :  1668491478 ISBN 13 :  9781668491478
Editeur : Business Science Reference, 2024
Couverture souple