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Pricing the Profitable Sale: The Manager’s Guide To Value Pricing - Couverture souple

Zell, H. Peter

 
9781669823216: Pricing the Profitable Sale: The Manager’s Guide To Value Pricing
Couverture souple
ISBN 10 : 1669823210 ISBN 13 : 9781669823216
Editeur : Xlibris US, 2022

Synopsis

"Pricing the Profitable Sale: The Manager’s Guide To Value Pricing presents an entirely new approach to the pricing of goods and services. For the first time the guesswork is taken away from pricing and the marketer presented with twenty-two practical pricing guidelines and rules of thumb which he or she can use over and over again to reach important pricing decisions to either maximize sales revenue and market share or profit for any product or service on the market. The book was written for managers, including marketing, product, and sales managers, or any individuals with pricing responsibilities at their firms. It should also be of much interest to professors and students in a program leading to the MBA degree where it could serve as the main texts in a course on pricing or as a supplement to as standard marketing textbook.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
Xlibris US
Date d'édition
2022
Langue
anglais
ISBN 10 
1669823210
ISBN 13 
9781669823216
Reliure
Broché
Nombre de pages
362
Coordonnées du fabricant
non disponible
Personne responsable
KreGa Onlinehandel GmbH
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info@krega-onlinehandel.de

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