Effective Communication: The Patterns of Easy Influence: Master business communication, professional communication, and influence, the psychology of persuasion. Achieve sales leadership and success. - Couverture souple

Andrei, Peter

 
9781672411455: Effective Communication: The Patterns of Easy Influence: Master business communication, professional communication, and influence, the psychology of persuasion. Achieve sales leadership and success.
Couverture souple
ISBN 10 : 1672411459 ISBN 13 : 9781672411455
Editeur : Independently published, 2019

Synopsis

In this book, you learn why professional communication is often ineffective, and how to fix it. You learn how to structure informational, inspirational, and persuasive messages to grab attention and prove your point effectively. You also learn some of the most important theories of communication. This book shows you how to use the concepts of 'saliency, intensity, and stability' to frame a message, how to use the objection-prediction model to build rapport with audiences, and how to use the 'past-present-means' structure to appeal to your audience. It reveals many variations of the common "three-point" structure, which build on the standard framework many people use to structure their presentations. It also shows how the APP method can help you draw your audience into your persuasive message by opening with empathy and influence.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
Independently published
Date d'édition
2019
Langue
anglais
ISBN 10 
1672411459
ISBN 13 
9781672411455
Reliure
Broché
Nombre de pages
259
Coordonnées du fabricant
non disponible
Personne responsable
non disponible