Articles liés à Marketing Case Studies: Linking Theory to Practice

Marketing Case Studies: Linking Theory to Practice - Couverture rigide

Irshaidat, Rand

 
9781680537253: Marketing Case Studies: Linking Theory to Practice
Couverture rigide
ISBN 10 : 1680537253 ISBN 13 : 9781680537253
Editeur : Academica Press, 2023

Synopsis

Sure to become a leading textbook for business students, Marketing Case Studies includes 25 pedagogical case studies encountered by contemporary firms in the realms of marketing management, integrated marketing communication, consumer behavior, branding, customer relationship marketing (CRM), and more. It offers an academic reference to marketing students, instructors, and practitioners. Each case study is followed by questions and proposed answers, which present detailed literature on the topic, followed by execution of theories and models.

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À propos de l'auteur

Dr. Rand Irshaidat is Associate Professor in Marketing at the Princess Sumaya University for Technology in Amman, Jordan. She graduated in marketing from the University of Jordan and the University of Surrey. She received her Ph.D. in politics from York University, studying public diplomacy as a form of political marketing. She worked in banking before perusing her Ph.D.


Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Academica Press
Date d'édition
2023
Langue
anglais
ISBN 10 
1680537253
ISBN 13 
9781680537253
Reliure
Relié
Nombre de pages
250
Coordonnées du fabricant
non disponible
Personne responsable
Mare Nostrum Group B.V.
gpsr@mare-nostrum.co.uk

Doelen 72
Breda
4831 GR
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