Consumer Informational Privacy: Current Knowledge and Research Directions - Couverture souple

Beke, Frank T.; Eggers, Felix; Verhoef, Peter C.

 
9781680834420: Consumer Informational Privacy: Current Knowledge and Research Directions
Couverture souple
ISBN 10 : 1680834428 ISBN 13 : 9781680834420
Editeur : now publishers Inc, 2018

Synopsis

Consumer Informational Privacy has two objectives: first, the authors use current knowledge about privacy and information disclosure to outline the main empirical findings regarding the influence of firms' privacy practices on consumers' behavior. In doing so, they examine how the influence of firms' privacy practices on consumers differs between firms, consumers, and contexts.

The monograph identifies areas in need of further research and formulates hypotheses for them by conceptualizing consumer informational privacy and deriving a conceptual framework to guide the subsequent sections.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
now publishers Inc
Date d'édition
2018
Langue
anglais
ISBN 10 
1680834428
ISBN 13 
9781680834420
Reliure
Broché
Nombre de pages
86
Coordonnées du fabricant
non disponible
Personne responsable
non disponible