Articles liés à Theory, Practice and Techniques in Customer Relationship...

Theory, Practice and Techniques in Customer Relationship Management - Couverture souple

3g E-Learning Llc

 
9781680947731: Theory, Practice and Techniques in Customer Relationship Management
Couverture souple
ISBN 10 : 1680947737 ISBN 13 : 9781680947731
Editeur : 3g E-Learning LLC, 2018

Synopsis

Covers theory, techniques and methods in customer relationship management; customer satisfaction; customer loyalty; service quality; and service recovery management, along with several other issues. This book balances the behavioral and database aspects of customer relationship management, providing students with a comprehensive introduction to an often overlooked, but important aspect of marketing strategy.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
3g E-Learning LLC
Date d'édition
2018
Langue
anglais
ISBN 10 
1680947737
ISBN 13 
9781680947731
Reliure
Broché
Coordonnées du fabricant
non disponible
Personne responsable
non disponible