Essentials of Marketing - Couverture rigide

Couverture rigide

ISBN 10 : 1682852512 ISBN 13 : 9781682852514

Editeur : Willford Press, 2016

Synopsis

Marketing has evolved tremendously in the modern times. It has moved on from the traditional approaches to a more contemporary form such as online marketing. This book discusses the already existing methods of marketing along with future developments. Case studies from across the globe have been collected in this extensive text. It also discusses other aspects of marketing like market segmentation, marketing research, customer behavior, etc. This book will provide new insights into the field of marketing and benefit students as well as professionals.

Détails de l'édition

• Éditeur: Willford Press
• Date d'édition: 2016
• Langue: anglais
• ISBN 10: 1682852512
• ISBN 13: 9781682852514
• Reliure: Relié
• Nombre de pages: 273
• Éditeur: Cliffe Kenneth
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible