Marketing Management - Couverture rigide

Couverture rigide

ISBN 10 : 1682852644 ISBN 13 : 9781682852644

Editeur : Willford Press, 2016

Synopsis

Marketing management has gained immense significance with the creation of new target markets due to globalization. It aims at managing the production, promotion, and movement of goods and services from producers to consumers as well as utilising the marketing resources of an organization. This book provides significant information of this discipline to help develop a good understanding of marketing theory, consumer practices, promotion of goods and related fields. While understanding the long-term perspectives of the topics, the book makes an effort in highlighting their impact for the growth of the discipline. The book is appropriate for students seeking detailed information in this area as well as for experts.

Détails de l'édition

• Éditeur: Willford Press
• Date d'édition: 2016
• Langue: anglais
• ISBN 10: 1682852644
• ISBN 13: 9781682852644
• Reliure: Relié
• Nombre de pages: 274
• Éditeur: Hunt Benedict
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible