Consumer Behavior and Marketing Strategy - Couverture rigide

 
9781682854587: Consumer Behavior and Marketing Strategy
Couverture rigide
ISBN 10 : 1682854582 ISBN 13 : 9781682854587
Editeur : Willford Press, 2018

Synopsis

Consumer behavior and consumer response to commodities and services that have been made available in the market determine product marketing strategy. Once consumer needs and possible behavior toward a product have been identified it becomes easier to formulate a strategy for marketing. Research and development (R&D) departments gather vital information required for effective marketing of a product or service. Most of the topics introduced in this book cover new techniques and the applications of marketing. The topics covered in this book offer the readers new insights in the field of consumer behavior and marketing strategy.

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Éditeur
Willford Press
Date d'édition
2018
Langue
anglais
ISBN 10 
1682854582
ISBN 13 
9781682854587
Reliure
Relié
Nombre de pages
213
Éditeur
Hunt Benedict
Coordonnées du fabricant
non disponible
Personne responsable
non disponible