Marketing Management: A Decision-making Approach - Couverture rigide

 
9781682854686: Marketing Management: A Decision-making Approach
Couverture rigide
ISBN 10 : 168285468X ISBN 13 : 9781682854686
Editeur : Willford Press, 2018

Synopsis

Management refers to the art and science of maintaining, organizing, leading any company towards achievement of set goals. Marketing is the art of designing and selling the product to the markets for making profits. Marketing management is a distinct field which focuses on the optimum utilization of marketing resources. It involves marketing strategy, qualitative and quantitative marketing research, brand audit, project planning, etc. Included in this book is a detailed explanation of the various concepts and applications of marketing management. The topics included in this book are of utmost significance and bound to provide incredible insights to readers.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
Willford Press
Date d'édition
2018
Langue
anglais
ISBN 10 
168285468X
ISBN 13 
9781682854686
Reliure
Relié
Nombre de pages
223
Éditeur
Hunt Benedict
Coordonnées du fabricant
non disponible
Personne responsable
non disponible