Business Communication: Strategies and Practices - Couverture rigide

Couverture rigide

ISBN 10 : 1682857204 ISBN 13 : 9781682857205

Editeur : Willford Press, 2019

Synopsis

Business communication refers to the information exchange and interaction between various members in an organization. It encompasses advertising and marketing, public relations, corporate communication and community engagement, besides many others. The methods of business communication are presentations, video conferencing, web-based communication, reports, face-to-face meetings, etc. There are different approaches or directions to business communication in an organization. These are lateral or horizontal, formal and informal communication, top-down, bottom-up and diagonal communication, besides others. This book provides comprehensive insights into managerial and business communication and its need in the modern scenario. It outlines the strategies and practices of business communication in extensive detail. It aims to serve as a resource guide for students and experts alike and contribute to the growth of the discipline.

Détails de l'édition

• Éditeur: Willford Press
• Date d'édition: 2019
• Langue: anglais
• ISBN 10: 1682857204
• ISBN 13: 9781682857205
• Reliure: Relié
• Nombre de pages: 197
• Éditeur: Pereira Dominick
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible