Encouraging Participative Consumerism Through Evolutionary Digital Marketing: Emerging Research and Opportunities - Couverture rigide

Kaufmann, Hans Ruediger; Manarioti, Agapi

 
9781683180128: Encouraging Participative Consumerism Through Evolutionary Digital Marketing: Emerging Research and Opportunities
Couverture rigide
ISBN 10 : 1683180127 ISBN 13 : 9781683180128
Editeur : MKP Techologies, 2017

Synopsis

Technology has changed the buying and selling industry. Research of various consumer patterns can result in an increase of profits of organizations and corporations. Encouraging Participative Consumerism Through Evolutionary Digital Marketing: Emerging Research and Opportunities is an authoritative reference source featuring the latest scholarly research on best practices of building relationships with online communities to engage consumers. Including various topics and perspectives such as consumer behavior, social media, and search engine optimization (SEO) this publication is ideally designed for professionals, researchers, and students seeking current research on the application of novel technologies in marketing.

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Éditeur
MKP Techologies
Date d'édition
2017
Langue
anglais
ISBN 10 
1683180127
ISBN 13 
9781683180128
Reliure
Relié
Nombre de pages
150
Coordonnées du fabricant
Buchpark GmbH
https://www.buchpark.de

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