Articles liés à Crystallizing Public Opinion

Crystallizing Public Opinion - Couverture souple

Bernays, Edward

 
9781684113040: Crystallizing Public Opinion
Couverture souple
ISBN 10 : 1684113040 ISBN 13 : 9781684113040
Editeur : WWW.Snowballpublishing.com, 2017

Synopsis

A seminal work on how public opinion is created and shaped, Edward Bernays's classic Crystallizing Public Opinion set down the principles that corporations and government have used to influence public attitudes over the past century.

A primer on the then new profession of "public relations counsel," Crystallizing elucidates the "instruments and techniques" that PR professionals use to mold public opinion on behalf of their client's interests. By adapting the ideas that Bernays put forth in this book, governments and advertisers have been able to "regiment the mind like the military regiments the body."

The first ever book ever written about the public relations industry, this all-new edition of Crystallizing Public Opinion features an introduction by Stuart Ewen, author of PR! A Social History of Spin, All Consuming Images: On the Politics of Style in Contemporary Culture, and Captains of Consciousness: Advertising and the Social Roots of the Consumer Culture.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
WWW.Snowballpublishing.com
Date d'édition
2017
Langue
anglais
ISBN 10 
1684113040
ISBN 13 
9781684113040
Reliure
Broché
Nombre de pages
174
Coordonnées du fabricant
non disponible
Personne responsable
gpsr@libri.de
gpsr@libri.de

Europaallee 1
Bad Hersfeld
36244
Allemagne