2016 Reprint of 1922 Edition. Full facsimile of the original edition, not reproduced with Optical Recognition Software. Coues starts off his work this this the following advice: “Every morning before getting up and every evening as soon as you are in bed, shut your eyes, and repeat twenty times in succession, moving your lips, and counting mechanically on a long string with twenty knots, the following phrase: ‘Day by day, in every way, I am getting better and better’”. The Coue method centered on a routine reition of this partiar expression according to a specified ritual—preferably as much as twenty times a day, and especially at the beginning and at the end of each day. When asked whether or not he thought of himself as a healer, he often stated that "I have never cured anyone in my life. All I do is show people how they can cure themselves." Against a commonly held belief that a strong conscious will constitutes the best path to success, he maintained that curing some of our troubles requires a change in our unconscious thought, which can be achieved only by using our imagination. Although stressing that he was not primarily a healer but one who taught others to heal themselves, Coue claimed to have effected organic changes through autosuggestion. He was very influential in his time and his methods are still practiced to this day.
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In 1901 he began to study under Ambroise-Auguste Liébeault and Hippolyte Bernheim, two leading exponents of hypnosis. In 1913, Coué and his wife founded The Lorraine Society of Applied Psychology (French: La Société Lorraine de Psychologie appliquée). His book Self-Mastery Through Conscious Autosuggestion was published in England (1920) and in the United States (1922). Although Coué's teachings were, during his lifetime, more popular in Europe than in the United States, many Americans who adopted his ideas and methods, such as Norman Vincent Peale, Robert H. Schuller, and W. Clement Stone, became famous in their own right by spreading his words.
Self Mastery Through Conscious Autosuggestion
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