Microcultures: Understanding the Consumer Forces That Will Shape the Future of Your Business - Couverture rigide

Arkalgud, Ujwal; Partridge, Jason

 
9781684716487: Microcultures: Understanding the Consumer Forces That Will Shape the Future of Your Business
Couverture rigide
ISBN 10 : 1684716489 ISBN 13 : 9781684716487
Editeur : Lulu Press, 2020

Synopsis

Consumer culture is becoming increasingly diverse. Markets are fragmenting. More bespoke solutions are stealing share from companies who innovate for the masses. Yet companies continue to use practices that assume the opposite, creating a fundamental disconnect between why a company does what it does, and why people buy from that company. Understanding what microcultures are and how they work can help counter this. This book will provide current and future leaders with a learnable, teachable, repeatable, and most importantly, scalable framework with which to drive true organizational transformation. It will help leaders get past the industry-led lens that they've unknowingly become accustomed to and explore opportunities through a purely consumer-led, empathic lens. It will enable you to create solutions for the influential microcultures today, that will shape the macrocultures that will impact your business tomorrow.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
Lulu Press
Date d'édition
2020
Langue
anglais
ISBN 10 
1684716489
ISBN 13 
9781684716487
Reliure
Relié
Nombre de pages
202
Coordonnées du fabricant
non disponible
Personne responsable
non disponible

Autres éditions populaires du même titre

9781684717651: Microcultures: Understanding the Consumer Forces That Will Shape the Future of Your Business

Edition présentée

ISBN 10 :  1684717655 ISBN 13 :  9781684717651
Editeur : Lulu Press, Inc., 2020
Couverture souple