What Your Employees Need and Can't Tell You: Adapting to Change With the Science of Behavioral Economics - Couverture souple

Palmer, Melina

Couverture souple

ISBN 10 : 1684810159 ISBN 13 : 9781684810154

Editeur : Yellow Pear Press, 2023

Synopsis

What Your Employees Need and Can't Tell You offers a highly actionable roadmap to business executives and managers faced with the task of instituting successful organizational change.

A propos du livre

À propos de l'auteur

Melina Palmer is founder and CEO of The Brainy Business, which provides behavioral economics consulting to businesses of all sizes from around the world. Her podcast, The Brainy Business: Understanding the Psychology of Why People Buy, has downloads in over 160 countries and is used as a resource for teaching applied behavioral economics for many universities and businesses. Melina obtained her bachelor's degree in business administration: marketing and worked in corporate marketing and brand strategy for over a decade before earning her master's in behavioral economics. She has contributed research to the Association for Consumer Research, Filene Research Institute, and runs the Behavioral Economics & Business column for Inc Magazine. She began teaching applied behavioral economics through the Texas A&M Human Behavior Lab in fall 2020. Her first book on the subject, What Your Customer Wants and Can't Tell You, was published in May 2021.

Détails de l'édition

• Éditeur: Yellow Pear Press
• Date d'édition: 2023
• Langue: anglais
• ISBN 10: 1684810159
• ISBN 13: 9781684810154
• Reliure: Broché
• Nombre de pages: 256
• Coordonnées du fabricant: non disponible
• Personne responsable: Purmerul LTD; https://strengholt.nl/en/; ; 22 Liuleburgaz Str., floor 4, app. 9; Plovdiv; Bulgarie