Synopsis
The ultimate guide to pricing mastery and value-based pricing, The Truth About Pricing helps you unlock the secrets of your buyers' minds, understand their needs, and set prices that skyrocket your business's success.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
À propos de l'auteur
Melina Palmer is founder and CEO of The Brainy Business, which helps businesses leverage behavioral economics so customers buy and employees buy-in. Her podcast, The Brainy Business: Understanding the Psychology of Why People Buy, has downloads in over 170 countries and is used as a resource for teaching applied behavioral economics for many universities and businesses around the world. She is the best selling author of What Your Customer Wants and Can't tell You and What your Employees Need and Can't Tell You. Melina is a globally celebrated keynote speaker who teaches applied behavioral economics through the Texas A&M Human Behavior Lab and obtained her master's in behavioral economics from The Chicago School of Professional Psychology. A proud member of the Global Association of Applied Behavioral Scientists, Melina has contributed research to the Association for Consumer Research, Filene Research Institute, and writes on Behavioral Economics & Business for Inc.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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The Truth about Pricing: How to Apply Behavioral Economics So Customers Buy (Value Based Pricing, What Your Buyer Values)
Edité par
Tma Press, 2024
ISBN 10 : 1684813433
ISBN 13 : 9781684813438
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The Truth About Pricing: How to Apply Behavioral Economics So Customers Buy (Value Based Pricing, What Your Buyer Values)
Edité par
TMA Press, 2024
ISBN 10 : 1684813433
ISBN 13 : 9781684813438
Ancien ou d'occasion
paperback
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The Truth About Pricing: How to Apply Behavioral Economics So Customers Buy (Value Based Pricing, What Your Buyer Values)
Edité par
TMA Press, 2024
ISBN 10 : 1684813433
ISBN 13 : 9781684813438
Ancien ou d'occasion
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Etat : good. Book is considered to be in good or better condition. The actual cover image may not match the stock photo. Hard cover books may show signs of wear on the spine, cover or dust jacket. Paperback book may show signs of wear on spine or cover as well as having a slight bend, curve or creasing to it. Book should have minimal to no writing inside and no highlighting. Pages should be free of tears or creasing. Stickers should not be present on cover or elsewhere, and any CD or DVD expected with the book is included. Book is not a former library copy. N° de réf. du vendeur SEWV.1684813433.G
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The Truth About Pricing: How to Apply Behavioral Economics So Customers Buy (Value Based Pricing, What Your Buyer Values) [Paperback] Palmer, Melina
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Truth About Pricing : How to Apply Behavioral Economics So Customers Buy Value Based Pricing, What Your Buyer Values
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The Truth about Pricing: How to Apply Behavioral Economics So Customers Buy (Value Based Pricing, What Your Buyer Values) (Paperback or Softback)
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Mango 1/9/2024, 2024
ISBN 10 : 1684813433
ISBN 13 : 9781684813438
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Truth About Pricing : How to Apply Behavioral Economics So Customers Buy Value Based Pricing, What Your Buyer Values
Edité par
TMA Press, 2024
ISBN 10 : 1684813433
ISBN 13 : 9781684813438
Ancien ou d'occasion
Couverture souple
Vendeur : GreatBookPrices, Columbia, MD, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Etat : As New. Unread book in perfect condition. N° de réf. du vendeur 46222740
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The Truth About Pricing
Vendeur : Rarewaves USA, OSWEGO, IL, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : New. Discover The Truth About Profitable Pricing#1 New Release in Business Pricing and Business Purchasing and BuyingThe ultimate guide to pricing mastery and value-based pricing, The Truth About Pricing helps you unlock the secrets of your buyers' minds, understand their needs, and set prices that skyrocket your business's success.Pricing mastery made easy. A must-read for entrepreneurs seeking to determine what their customers value and set prices they want by understanding the truth about pricing-it isn't about the price. Everything that happens before the price matters much more than the price itself. Have happier clients, boost your profits, and confidently master the pricing game with this comprehensive guide.Boost your profits with an expert. Instructor of applied behavioral economics, marketing whiz, and best-selling author Melina Palmer provides a step-by-step guide to successful pricing strategies that resonate with your target audience, making them naturally more likely to choose you (regardless of the price). Discover the prices customers want and can't tell you, and gain an edge by understanding what your buyer values. The pricing mastery provided in The Truth About Pricing allows you to navigate pricing psychology and gain profitability, easier sales, and happier customers.Inside, find:The key to understanding your buyers needs and setting prices they wantWhat your customers-and your business-truly valueAn easy to follow guide to successful pricing for entrepreneurs to boost profits and have happier clientsIf you enjoy business plan books like Build, The New Model of Selling, or What Your Customer Wants and Can't Tell You, you'll love The Truth About Pricing. N° de réf. du vendeur LU-9781684813438
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EUR 17,74
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The Truth About Pricing: How to Apply Behavioral Economics So Customers Buy (Value Based Pricing, What Your Buyer Values)
Vendeur : California Books, Miami, FL, Etats-Unis
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Etat : New. N° de réf. du vendeur I-9781684813438
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The Truth About Pricing
Vendeur : Rarewaves.com USA, London, LONDO, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : New. Discover The Truth About Profitable Pricing#1 New Release in Business Pricing and Business Purchasing and BuyingThe ultimate guide to pricing mastery and value-based pricing, The Truth About Pricing helps you unlock the secrets of your buyers' minds, understand their needs, and set prices that skyrocket your business's success.Pricing mastery made easy. A must-read for entrepreneurs seeking to determine what their customers value and set prices they want by understanding the truth about pricing-it isn't about the price. Everything that happens before the price matters much more than the price itself. Have happier clients, boost your profits, and confidently master the pricing game with this comprehensive guide.Boost your profits with an expert. Instructor of applied behavioral economics, marketing whiz, and best-selling author Melina Palmer provides a step-by-step guide to successful pricing strategies that resonate with your target audience, making them naturally more likely to choose you (regardless of the price). Discover the prices customers want and can't tell you, and gain an edge by understanding what your buyer values. The pricing mastery provided in The Truth About Pricing allows you to navigate pricing psychology and gain profitability, easier sales, and happier customers.Inside, find:The key to understanding your buyers needs and setting prices they wantWhat your customers-and your business-truly valueAn easy to follow guide to successful pricing for entrepreneurs to boost profits and have happier clientsIf you enjoy business plan books like Build, The New Model of Selling, or What Your Customer Wants and Can't Tell You, you'll love The Truth About Pricing. N° de réf. du vendeur LU-9781684813438
Acheter neuf
EUR 20,20
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Expédition depuis Royaume-Uni vers Etats-Unis
Expédition depuis Royaume-Uni vers Etats-Unis
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