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Introduction to Digital Marketing Strategies in Media Industry - Couverture souple

Madgulkar, Advait

 
9781688383777: Introduction to Digital Marketing Strategies in Media Industry

Synopsis

Has the introduction of Digital Technology made the traditional ways for business development and marketing out of date?These tried and true theories, processes and methods are still valued! But they are now enhanced as Digital Technology has enabled businesses to leverage more opportunities and it's important to understand how you can take advantage of these developments. This book will offer a complete overview of all the latest Digital Marketing technologies, and also help you understand a general approach to the subject on a strategic level. With that understanding, you will find it easier to navigate the Industry Trends and demands. You will learn about new possibilities for Business Development and Marketing and how to utilize them for your career transformation.

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